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A few words about editing

You deserve content that delivers a sparkling, targeted mix of information, ideas, vision and attitude to each of its readers in a unique and personal fashion.
My joy as an editor is to make it work. I love to excite your reader and depress your competition. The first step is to know who your reader is and what your reader wants and needs.  Then we focus. Every single particle that goes into the content must serve that reader. We find just the right contributors and blend their individual images and stories into one single, coherent, powerful statement -- your magazine